Utilizing WhatsApp Marketing presents a fantastic opportunity to attract fresh customers, introduce them to new products, rekindle their interest with promotional offers, and provide reliable support services.
WhatsApp Marketing has become a practical approach for businesses worldwide. With a 98% open rate, it outperforms email in terms of engagement. Utilizing WhatsApp can help acquire new customers, inform existing ones, offer special deals, and provide support. By exploring creative WhatsApp marketing campaign examples, businesses can boost brand exposure and revenue effectively.
Some of the best WhatsApp Marketing Campaign examples listed below in this blog:
- Saffola Campaigns
- Nestle
- Klook
- Adidas
- Book My Show
- Flipkart
- Netflix
- Unilever
- Hellmann
- Lenskart
Read More : SMS Vs WhatsApp Marketing: Which is better for 2024?
Key Takeaway :
The top 10 successful WhatsApp marketing campaigns for businesses include Saffola, Nestle, Klook, Adidas, Book My Show, Flipkart, Netflix, Unilever, Hellmann, and Lenskart. These campaigns utilized WhatsApp to engage customers, provide support, and offer personalized experiences, resulting in increased brand exposure and revenue. WhatsApp marketing presents a significant opportunity for businesses to connect with customers, outperforming email in terms of engagement and providing a practical approach for businesses worldwide.
1. Beat the Crave: Saffola Campaign
Over more than three decades, the Saffola brand has maintained its position as the most popular edible oil in India. This success may be attributed to the brand’s superior antioxidant system, which helps customers feel healthier overall. The company uses LOSORBTM Technology in its goods, which results in less oil being absorbed in meals, making the food you eat healthier.
Saffola concluded that the best way to get more people interested in their healthcare brand was to create their campaign around the idea of combating the desire for unhealthy food, which eventually leads to reaching for a snack. They were introducing it as a component of a bigger marketing effort for a brand-new active weight loss solution.
The video streaming provider Netflix is constantly looking for new methods to keep its subscribers interested in their service. In 2017, Netflix began a programme to provide its viewers with recommendations and reminders by sending them alerts via the messaging app WhatsApp. Users were urged to maintain communication with Netflix through the usage of WhatsApp messenger by the promotion. Only those whose phones were equipped with Netflix and WhatsApp may benefit from this feature.
2. Chef in Your Kitchen: Nestle Campaign
Maggi is a Nestlé billion-dollar brand that makes spices, quick soups, stocks, and noodles. Customers have always been impressed by the product’s striking red and gold packaging, which has never changed.
Maggi intended to enhance brand recognition, but not by yelling its name from the tops of skyscrapers. Instead, Maggi wanted to become a part of people’s everyday lives so they would remember the brand even in their dreams.
Maggi has developed a cost-free, digital cooking course that is hosted solely on WhatsApp. They intended to make a personal connection with clients of all ages, encourage them along their gastronomic adventures, and teach them how to make delicious dishes with very few ingredients using as few steps as possible.
3. Klook: WhatsApp Marketing Campaign
Klook an online travel company concluded that using WhatsApp would boost client happiness and customer retention. As a result, the firm structured its marketing approach on the dissemination of notifications and updates regarding bookings.
Checkout How to Build Customer Loyalty and Trust in 2024? Proven Strategies
Klook always looked out for the best interests of its customer base and searched for the communication method that offered the most incredible amount of convenience. The decision was made to go with WhatsApp because of the firm’s massive user base in the Asia-Pacific region. The app is quite popular in this part of the world.
Visitors to the travel platform’s website and app were allowed to sign up for WhatsApp alerts, which included order notifications and reminders. As a direct consequence of this, it was discovered that the opt-in rate for WhatsApp’s push notifications was 63% greater than that of the Klook app’s push notifications. The percentage of returning customers has increased by forty per cent.
4. Adidas: For addressing The Concerns of Its Customers
To promote their new line of shoes, the athletic wear manufacturer Adidas employed the messaging app WhatsApp. The company decided to cater to a certain subset of consumers (amateur football players) and assist them in solving the challenges that they face.
Problems with equipment and other obstacles are not uncommon for football teams. Some participants may bail on a game right up to when it starts, and there might not be anyone to take their place. WhatsApp was used by Adidas to make an offer to recruit a replacement. All that is required of you is to send a message to a WhatsApp hotline, in which you must include pertinent facts on the game. Adidas will send a professional football player of the highest calibre to your game.
Even though the campaign only ran for six days and was directed at a specific demographic, it nevertheless managed to achieve remarkable results. In particular, Adidas received a lot of attention from various football publications, shopping websites, and blogs, among other places.
5. BookMy Show: The Ability to Share M-Tickets with Others via Real-Time Alerts
Every day, thousands of people use BookMyShow to purchase tickets for various events, including movies, plays, live acts, and more. Initially, the platform informed clients about their transactions via email and text. On the other hand, it began disseminating the M-Ticket over WhatsApp; this ticket includes a QR code that facilitates the audience’s entry into the theatre.
BookMyShow collected data and began cross-selling by providing discount coupons and other items and services from partner companies, making this campaign one of the top WhatsApp business examples.
6. Flipkart: A Private Shopper
An Indian e-commerce startup, Flipkart Private Limited, has broadened its product offerings to include food, staples for the house, lifestyle goods, and gadgets. Today, Flipkart is one of India’s most critical online marketplaces, and it competes with Amazon, the market leader worldwide.
It was important for Flipkart to generate buzz about its approaching “Big Billion Days” of online sales, during which the company intended to reach the most people possible and have their full attention. What is a better way to cut through the marketing noise than using WhatsApp, which drives significant interaction and conversions?
Flipkart used an appealing method to establish an instant connection with its customer base to make the campaign more engaging. It designed an interactive dialogue based on India’s popular television quiz programme, KBC. They built rich-media conversations by utilising the many types of interaction that WhatsApp provides, such as photographs, audio, videos, and emoticons.
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7. Stay in Touch: Netflix Campaign
The Netflix campaign is all about staying in touch. The WhatsApp users who joined this campaign got movie recommendations and timely notifications. Netflix partnered with WhatsApp in 2017 to deliver enterprise services through the popular WhatsApp messaging application.
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The users who click “I Am In” in the Netflix application will get movie suggestions. But the brand made a smart move and took this as an excellent opportunity to send new recommendations, notifications, and announcements to their customers.
Since Netflix took the first come, first serve benefit, they were able to retain its dormant customers as an outcome. Moreover, they also pulled their dormant customers to re-subscribe to their platform and enjoy the services.
The Major goal of Netflix is to keep present users who have cancelled their subscriptions.
8. I’ll Bring You Back Your Beloved Clothes: Unilever Campaign
Unilever is a multinational company that consumes goods and has created nearly 400 brands. The brand put up over 10,000 billboards with the message “I’ll bring you back your beloved clothes,” along with a WhatsApp number.
When people texted the number, a chatbot named “MadameBot” provided tips on how to take care of the clothes. While providing tips, it also launches new products using images and videos. People received a 50 per cent discount on the new product and free delivery.
When you leverage WhatsApp business API with platforms that enable you to craft a WhatsApp chatbot, it is too easy to execute such campaigns; WhatsApp lets you send images, videos, docs, GIFs, and text, making it easy to have interactive communications.
Along with the chatbot, you can also experience real human beings intervening between the chat if required.
The outcome of this WhatsApp marketing campaign was excellent as their sales increased by 14 times, they got 290k WhatsApp messages, and their customer base rose up to 12k.
In 2019, they were looking to launch the new fabric softener brand “Comfort” at a lower price in Brazil, and for this, they were searching for a unique and new marketing approach.
9. WhatsCook: Hellmann’s Campaign
Hellmann launched its first live recipe service through WhatsApp. People need to register on their website with their phone numbers to connect with the chefs. People could send images of the available ingredients & chefs would suggest Hellmann mayonnaise recipes. If something weren’t clear via text, chefs would send videos and images.
This campaign was launched to target a large number of audiences who are using WhatsApp.
Hellmann realized that people from their target audience are not aware of what to cook with the ingredients available to them. So, the brand aims to engage with them and be a part of the solution for good brand association.
This WhatsApp marketing campaign is not new to the customers. Ninety-nine per cent of customers were satisfied with the services they provided. The results contributed great value to the users as they weren’t aware of the product use. They could make the best use of their ingredients.
The major goal of the brand was to engage with the users and help them with the cooking items.
Checkout How can you improve customer engagement with Chatbot?
10. Valentine’s Day Sale, Buy 1 Get 1 Free: Lenskart Campaign
Lenskart is an eyewear brand; they have moved on to WhatsApp to promote its products & services better. The campaign was run for the Valentine’s Day sale in February month.
The offer was started from 6th to 16th February. Besides this, the brand provides 14 per cent cashback to its customers to initiate them with online and offline purchasing.
The outcome of the promotion was that the brand witnessed that the overall cost was less than the conversational ad. In contrast, the opening rate of WhatsApp text messages was comparatively high.
The brand’s main goal was to generate sales and create awareness among people.
Use Desku for WhatsApp Marketing Automation And Team Inbox
Leveraging WhatsApp API with Desku opens the window of advantageous features in front of you. It creates an effective marketing strategy to offer excellent customer support and to scale customer engagement via WhatsApp with ease.
1. Automated WhatsApp Notifications
With the help of WhatsApp API, you can send automated notifications to the customers like:
- Order confirmation
- Abandoned cart delivery
- Verification of cash on delivery option
- Order tracking
2. Auto-Replies & Custom Notifications
You don’t need complex path builders to manage customer interactions. Create automated workflows to increase customer experience with WhatsApp marketing.
- Use Welcome, OOO, and delayed notifications to determine customer needs and expectations.
- Add-custom-response for generally asked questions, which facilitates saving time and effort in answering the same questions repeatedly to different customers.
- Effectively and manage a high volume of customer chat
- Trigger automatic message when a customer messages you
- Easy setup and maintenance
3. WhatsApp Broadcast & Bulk Campaigns
Increase sales by reaching out to your customers with the help of effective and personalized communication.
- Use customer events and attributes to craft the profile for the campaign audience
- You can go with setting up a recurring or single campaign
- Send non-transaction promotional messages, like back-in-stock alerts, discounts, and more.
- Use CTA, images, PDFs, videos, quick reply buttons, etc., to escalate the performance and overall look of your campaign
- Check performance statistics such as the number of messages read, unread, sent, delivered, etc, for your campaign
4. Shared Team Inbox for WhatsApp
Most agents collaborate to offer quality customer service by leveraging only one WhatsApp number.
- Facilitate your team’s collaboration by leveraging features, including conversation labels and private notes.
- Track agents’ response and query resolution time
- Leverage pre-configured templates for instant replies to your customers
- Make your customers feel unique and valuable by sending them Welcome messages, Delayed response messages, and OOO messages.
Conclusion
Over two billion people use WhatsApp monthly, and another fifty million utilise it for their businesses. The likelihood of successfully connecting with audiences via WhatsApp marketing is high. Instead of focusing just on making sales of goods and services, the WhatsApp Marketing Campaign Examples approach emphasizes developing personal connections with users and maintaining lasting bonds. Emotional brand connections convert leads to long-term consumers.
The first thing you need to do when developing a marketing plan for WhatsApp is to determine your goals. These objectives might be as straightforward as aiming to raise consumers’ brand knowledge by 35% or achieve a 10% higher monthly sales volume.
