Top 18 Ecommerce Tools to Skyrocket Your Business Growth in 2024

Running a successful eCommerce business in 2024 requires much more than just having a great product to sell. With the ever-increasing competition and evolving consumer demands, it’s crucial to equip yourself with the right eCommerce tools to stay ahead of the game.

In this article, we will explore 18 essential eCommerce tools that can help you scale your online business and boost your sales in the year 2024.

Key Takeaway :

In 2024, running a successful eCommerce business requires more than just a great product. Equipping yourself with the right eCommerce tools is crucial to stay ahead of the competition. These tools can help streamline operations, automate tasks, and provide valuable insights into customer behavior, ultimately driving growth and success.

eCommerce tools play a vital role in shaping the success and efficiency of online businesses. It empowers businesses to expand their digital reach, leading to growth and increased profitability.

In 2024, a solid ecommerce CRM strategy can leverage top ecommerce tools for business growth. By harnessing customer data, personalized marketing campaigns can be optimized, inventory management can be improved, and customer service can be enhanced. With an effective ecommerce CRM strategy, businesses can stay ahead in the competitive ecommerce landscape.

• Streamline operations: eCommerce tools help automate tasks and streamline operations, saving time and effort for online businesses.
• Inventory management: Tools track stock levels, update product availability, and provide insights into inventory turnover, ensuring you never run out of stock.
• Customer behaviour analysis: eCommerce tools analyze data such as browsing patterns, purchase history, and demographics, enabling personalized marketing and improved customer satisfaction.
• Website optimization: Tools offer A/B testing, page load optimization, and analytics to enhance website design, user experience, and conversion rates.
• Effective marketing: Tools provide features like email marketing automation, social media integration, and search engine optimization to target customers, boost visibility, and drive sales.
• Time and effort savings: eCommerce tools automate processes like order management, customer support, and inventory tracking, allowing businesses to focus on growth and strategic decision-making.
• Data-driven decision-making: Tools enable data analysis and reporting, providing insights into business performance and facilitating informed decisions for growth and profitability.

Many of the ecommerce tools mentioned, such as inventory management and customer service platforms, can greatly benefit from the integration of gamechanging AI tools. By leveraging AI for data analysis, personalized recommendations, and automated tasks, businesses can improve efficiency and customer experience, ultimately driving growth and success.

eCommerce Customer Service Software offers a comprehensive solution for businesses to effectively manage customer interactions and support requests. With features such as ticket management, live chat support, and knowledge base integration, this software streamlines customer service operations and ensures timely and personalized responses to queries.

Have a look at the best 3 eCommerce customer service software for scaling your business.

1. Desku
2. Zendesk
3. Intercom

1. Desku

Desku is an all-in-one platform for eCommerce solutions for your business. With Desku, you can manage customer support and help desk tickets by staying on the same page as a support agent.

Desku provides a shared inbox as one of its features where support agents can access and manage emails from a single inbox.

Key Features of Desku

• E-commerce Integration
• Unified Customer View
• Automation
• Real-Time Customer Data
• Self-Service Portal
• Live Chat Support
• Social Media Integration
• Customizable Templates
• Order Management
• Customer History Tracking
• Multi-Channel SupportTicket Management
• Reporting and Analytics
• SLA Management
• Macros for Frequent Responses
• Knowledge Base Integration
• Mobile Access
• API Access

Pricing of Desku

• Offers 7 Days Free Trial
• Startup: Price $9/month
• Team: Price $19/month
• Business: Price $29/month

Add-on Pricing

• Eva-AI Virtual Business Assistant: $29/month
• Proactive Chat: $15/month

2. Zendesk

Zendesk serves as a comprehensive customer service and support platform, empowering businesses to effectively manage customer interactions and enhance overall satisfaction.

With its robust ticketing system and multi-channel support, Zendesk streamlines processes, ensuring efficient handling of customer inquiries and delivering seamless experiences.

Key Features of Zendesk

• Ticketing
• Messaging and chat
• Help Center
• Knowledge base
• Voice
• Community forums
• Reporting
• AI and automation

Pricing

Zendesk for Service

Zendesk Suite Plans

• Basic Plan: $19/month
• Suite Team: $69/month
• Suite Growth: $115/month
• Suite Professional: $149/month
• Suite Enterprise: Contact Zendesk Team

Add-on Pricing

Advanced AI: $50/month

Zendesk for Sales

Zendesk Sell Plans

• Zendesk Suite Plans: $55/month
• Suite Team: $25/month
• Suite Growth: $69/month
• Suite Professional: $149/month
• Zendesk Sell Enterprise: $219/month

Read More: 12 Best Zendesk Alternatives for Your Business in 2024

3. Intercom

Intercom eCommerce Customer Service Software is a suite of tools that help e-commerce businesses provide better customer support.

Customers can message your support team directly from your website or app, so they don’t have to go through the hassle of finding your contact information.

Intercom integrates with a wide range of other software, so you can easily connect it with your existing systems.

Pricing

Starter: $74/month

Pro: Custom Pricing

Premium: Custom Pricing

Read More: 13 Best Intercom Alternatives for Customer Support in 2024

Email marketing is an essential eCommerce tool for businesses to boost email marketing campaigns and drive sales. These tools allow businesses to create, automate, and customize email campaigns.

Have a look at the best 3 eCommerce email marketing tools for scaling your business.

1. Moosend
2. Omnisend
3. Constant Contact

1. Moosend

Moosend is an email marketing software that helps businesses of all sizes create, send, and track email campaigns. It offers a variety of features, including a drag-and-drop email builder that makes it easy to create engaging and professional emails. Moosend is the best eCommerce tool for email marketing to increase conversion rates.

Key Features of Moosend

• Email Marketing
• Personalization
• Automation
• Tracking
• Lead Generation
• Analytics

Pricing

• Offers 30-Day Free Trial
• Pro: $9/month
• Enterprise: Custom Pricing

The pricing of the pro plan changes as the number of subscribers increases.

2. Omnisend

Omnisend stands tall among the best email marketing tools for e-commerce, boasting an impressive array of features that cater to businesses’ diverse needs. With its intuitive dashboards and no-code editor, creating captivating email campaigns becomes a breeze.

Key Features of Omnisend

• Email marketing
• Marketing automation
• SMS
• Web push notifications
• Popups & Forms
• Reports
• Segmentation
• Audience sync for ads

Pricing

• Offers Free Plan
• Standard: $16/month
• Pro: $59/month

3. Constant Contact

Constant Contact shines as one of the best eCommerce tools for email marketing in the market. Its adaptability lets businesses create and customize emails that fit perfectly to any screen size. With its exceptional drag-and-drop editor, you can create engaging email campaigns to drive customer engagement.

Key Features of Constant Contact

• Email Marketing
• Email Templates
• Marketing Automation
• Landing Pages
• Event Marketing
• List-Building Tools
• A/B Testing
• Integrations
• Reporting
• CRM
• eCommerce
• SMS Marketing
• Social Media Marketing
• Mobile Apps

Pricing

• Offers Free Trial
• Lite: $12/month
• Standard: $35/month
• Premium: $80/month

These tools empower businesses to elevate their social media game by planning, scheduling, and analyzing content across multiple platforms. With user-friendly interfaces and performance insights, they help drive engagement and grow brand presence in the dynamic social media landscape.

1. CoSchedule 
2. MeetEdgar
3. Agorapulse

1. CoSchedule

CoSchedule is a powerful social media marketing tool designed to streamline and organize your social media efforts. With its user-friendly interface, it allows you to plan, schedule, and publish content across various platforms, saving you time and effort.

Key Features of CoSchedule

• Real-Time Marketing Calendar
• Work Management
• Content Marketing
• Social Media
• Support

Pricing

• Marketing Calendar: Free
• Marketing Calendar Pro: $39/month
• Marketing Suite: Custom Pricing

2. MeetEdgar

MeetEdgar is an innovative social media marketing tool that automates your content-sharing and recycling process. With the ability to schedule posts across multiple platforms, it simplifies your social media management and helps you maintain a consistent online presence.

Key Features of MeetEdgar

• Automation
• Unlimited Scheduled Posts
• Monitor your Engagement
• A/B Testing
• Customer Support

Pricing

• Offers 7-Day Free Trial
• Eddie: $29.99/month
• Edgar: $49.99/month

3. Agorapulse

Agorapulse is a social media marketing software that desires to help mid-sized businesses. This social media management tool lets users post content, interact with their community, and access reports, all from one easy-to-use dashboard.

It helps create and schedule social media posts, engage with audiences, track important keywords, and analyze performance on platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.

It’s a comprehensive solution for managing and improving social media presence.

Key Features of Agorapulse

• Scheduled posts
• Collision detection
• Draft posts
• Advanced social inbox
• Saved replies
• Label Tags
• Google Analytics Integration

Pricing

• Offers 30-Day Free Trial
• Standard: $69/month
• Professional: $99/month
• Advanced: $149/month
• Custom Plan

Streamlining operations and enhancing efficiency, these automation tools cater to various aspects of an online store, from email marketing and inventory management to order processing. By automating repetitive tasks, businesses can save time and focus on strategic growth.

1. ActiveCampaign
2. Klaviyo
3. Zapier

1. ActiveCampaign

As one of the top eCommerce tools for automation, ActiveCampaign offers a robust platform for managing email marketing, sales automation, and customer engagement. With its intelligent automation features, businesses can create personalized customer journeys, nurture leads, and optimize conversions, all within a single platform.

Key Features of ActiveCampaign

• Channels
• Automation
• Email Campaigns
• Tracking & Reporting

Pricing

• Offers 14-Day Free Trial

The pricing for email and marketing automation are

• Plus: $49/month
• Professional: $149/month
• Enterprise: Custom Pricing

2. Klaviyo

Designed specifically for eCommerce businesses, Klaviyo is a powerful automation tool that enables targeted and data-driven marketing.

With its deep integrations and behavioural tracking capabilities, businesses can deliver highly personalized email campaigns, automate customer segmentation, and drive repeat purchases, ultimately boosting their eCommerce success.

Key Features of Klaviyo

• Integrations
• Campaigns
• Segmentation

Pricing

• Free Plan
• Email: $45/month
• Email and SMS: $60/month

3. Zapier

Zapier is a versatile automation tool that connects various apps and eCommerce platforms, automating repetitive tasks and data transfers. With its user-friendly interface, businesses can build custom workflows (“Zaps”) to streamline processes, enhance productivity, and save time, making it an essential tool for eCommerce automation.

Key Features of Zapier

• Multi-step Zaps
• No-code editor
• Integration
• Schedule
• Security and Support
• Webhooks

Pricing

• Offers Free Plan
• Starter: $29/month
• Professional: $73/month
• Team: $103/month
• Company: $148/month

Designed for data-driven decision-making, these analytics tools provide valuable insights into customer behaviour, sales trends, and overall website performance. With in-depth tracking and reporting features, businesses can optimize their strategies to boost conversions and drive success.

1. Kissmetrics 
2. Hotjar
3. Mixpanel 

1. Kissmetrics

Kissmetrics is a powerful suite of eCommerce tools for analytics, designed to provide businesses with valuable insights into customer behaviour and engagement. With its advanced tracking and segmentation capabilities, businesses can gain a deep understanding of customer interactions, identify conversion blockages, and optimize their marketing efforts for better results.

Key Features of Kissmetrics

• Sessions – Digital Analytics
• Custom Event Tracking
• Real-Time Reporting
• Segmentation
• Conversions

Pricing

• Offers Free Trial
• Silver: $299/month
• Gold: $499/month
• Platinum: Custom Pricing

2. Hotjar

Hotjar is a leading eCommerce tool for analytics that offers visual and behavioural insights to enhance website performance. By using heatmaps, session recordings, and feedback polls, businesses can gain valuable data on user behaviour, uncover usability issues, and make data-backed decisions to improve their website’s user experience and drive higher conversions.

Key Features of Hotjar

• Integrations
• Funnels
• Dashboard
• Highlights
• Trends

Pricing

• Basic: Free Forever
• Plus: $39/month
• Business: $99/month
• Scale: $213/month

3. Mixpanel

Mixpanel is a powerful analytics tool tailored for eCommerce businesses, offering deep insights into user behavior and product performance. With its advanced tracking and event analysis capabilities, businesses can understand customer interactions, identify patterns, and make data-driven decisions to optimize their online stores.

Key Features of Mixpanel

• Analytics
• Data Collection, Exports, and Integrations
• Data Governance
• Security and Privacy
• Customer Support

Pricing

• Starter: Free
• Growth: $20+/month
• Enterprise: $833+/month

Optimizing search engine visibility is vital for online success, and these SEO tools are tailored to meet that need. From keyword research and competitor analysis to on-page optimization suggestions, they empower businesses to improve their search rankings and attract organic traffic to their e-commerce stores.

1. SEMRush
2. KWFinder
3. Ahrefs

1. SEMRush

As one of the top eCommerce tools for SEO, SEMRush offers a comprehensive suite of features to enhance online visibility and performance. With its advanced keyword research, competitor analysis, and site auditing capabilities, businesses can optimize their website’s SEO strategy, uncover lucrative keywords, and stay ahead in the competitive digital landscape.

Key Features of SEMRush

• Keyword Research
• On-Page SEO
• Competitor Analysis
• Content Marketing
• Local SEO
• Rank Tracking
• Social Media Management
• Link Building
• Competitor SEO Analysis
• Content Creation and Distribution
• Content Optimization
• Market Analysis
• Paid Advertising
• Competitor PR Monitoring
• PPC Keyword Research
• Website Monetization

Pricing

• Pro: $129/month
• Guru: $249/month
• Business: $499/month

2. KWFinder/Mangools

KWFinder/Mangools is a user-friendly eCommerce tool that simplifies keyword research and analysis. By providing valuable data on keyword difficulty, search volume, and trends, businesses can identify low-competition keywords to target, improve their search rankings, and drive targeted organic traffic to their online stores.

Key Features of KWFinder/Mangools

• Keyword Analysis
• Competitor Keyword Research
• Get Search Volumes
• Local Keyword Research
• SERP Analysis

Pricing

• Entry: $29/month
• Basic: $49/month
• Premium: $69/month
• Agency: $129/month

3. Ahrefs

Ahrefs is one of the powerful eCommerce tools that offers in-depth backlink analysis, keyword research, and competitor tracking. By leveraging its insights, businesses can uncover link-building opportunities, fine-tune their content strategy, and enhance their overall SEO performance to achieve better search engine rankings and increased online visibility.

Key Features of Ahrefs

• SEO Dashboard
• Site Explorer
• Keywords Explorer
• SERP comparison
• Site Audit
• Rank Tracker
• Alerts

Pricing

• Lite: $99/month
• Standard: $199/month
• Advanced: $399/month
• Enterprise: $999/month

In 2024, ecommerce businesses can utilize a range of tools for improving customer retention in ecommerce. Personalization software can tailor the shopping experience, while loyalty programs can incentivize repeat purchases. Additionally, customer relationship management (CRM) systems can help track and manage customer interactions to enhance retention rates.

By leveraging these 18 eCommerce tools, you can take your online business to new heights in 2024. Remember, it’s important to carefully evaluate your business needs and choose the tools that best align with your goals and budget.

In 2024, the best tools to automate ecommerce processes for business growth include advanced inventory management systems, AI-powered customer service chatbots, and personalized marketing automation platforms. These tools are essential for streamlining operations, improving customer experience, and driving sales. Businesses must leverage these tools to stay competitive in the evolving ecommerce landscape.

Stay on top of the latest trends and technologies in the eCommerce industry to ensure you’re always providing an exceptional customer experience and staying ahead of the competition.